What is Lightcast media pricing for lightcast.com

Lightcast Media Pricing

Lightcast offers various pricing models based on campaign objectives, audience size, and budget requirements. For accurate and up-to-date pricing information, it is recommended to contact Lightcast directly.

Campaign-Based Pricing:

• CPM (Cost per Mille): Advertisers pay a fixed amount for every thousand impressions of their ad.
• CPC (Cost per Click): Advertisers pay only when users click on their ads.
• CPA (Cost per Action): Advertisers pay only when a specific action is taken, such as a purchase or lead generation.

Audience-Based Pricing:

• Targeting Reach: Advertisers pay a fixed amount to target a specific audience based on demographics, interests, and behaviors.

Budget-Based Pricing:

• Managed Services: Lightcast provides comprehensive campaign management services with a monthly retainer fee and performance-based incentives.
• Self-Serve Platform: Advertisers can purchase advertising inventory through an online self-serve platform with flexible pricing options.

Additional Factors:

• Ad Format: The type of ad format used (e.g., display, video, native) can influence pricing.
• Publisher Network: Lightcast has partnerships with premium publishers, which may affect pricing.
• Campaign Duration: Longer campaigns may receive discounts.
• Volume: Advertisers who purchase larger volumes of inventory may negotiate lower rates.

Contact Information:

To inquire about specific pricing details and tailored solutions, please contact Lightcast directly at:

• Website: https://www.lightcast.com/
• Phone: (855) 864-0354
• Email: sales@lightcast.com