Questanda

Complete a market research for a public talent marketplace webapp

Market Research for a Public Talent Marketplace Webapp

Executive Summary

The global talent marketplace is rapidly growing, with an estimated market size of over $500 billion by 2027. Public talent marketplaces, which facilitate the hiring of talent from various backgrounds and demographics, are poised to capture a significant share of this market. To create a successful public talent marketplace webapp, it is crucial to conduct thorough market research to understand the target audience, their needs, and the competitive landscape.

Target Audience

The target audience for a public talent marketplace webapp includes:

  • Job seekers: Individuals actively looking for jobs or exploring career opportunities
  • Employers: Businesses and organizations seeking to hire talent for various roles
  • Recruiters: Professionals who assist in the hiring process by connecting job seekers with employers

Needs and Pain Points

Job Seekers:

  • Find suitable job openings that align with their skills, experience, and career goals
  • Gain visibility and connect with potential employers
  • Build a professional online presence and network with other job seekers
  • Access resources and support for job search and career development

Employers:

  • Source high-quality candidates from a diverse pool of talent
  • Reduce time and cost associated with traditional hiring methods
  • Improve candidate experience and attract top talent
  • Gain access to data and insights on the talent market

Recruiters:

  • Enhance their efficiency by leveraging technology to find and qualify candidates
  • Build a strong network of qualified candidates for future hiring needs
  • Optimize their recruitment process and streamline workflows

Competitive Landscape

The competitive landscape for public talent marketplaces is fragmented, with several established players and emerging startups vying for market share. Key competitors include:

  • LinkedIn
  • Indeed
  • Monster
  • Glassdoor
  • Upwork
  • Fiverr

Market Trends

  • Increasing demand for remote and flexible work arrangements
  • Emergence of artificial intelligence (AI) and machine learning (ML) in candidate sourcing and matching
  • Focus on diversity and inclusion initiatives to attract and hire underrepresented talent
  • Growing importance of candidate experience and employer branding

Recommendations

Based on the market research findings, the following recommendations are made for the development of a successful public talent marketplace webapp:

  • Focus on a specific niche or target audience: Cater to a particular industry, job type, or demographic to differentiate the platform.
  • Develop a user-friendly interface: Create a seamless and intuitive experience for both job seekers and employers.
  • Utilize AI and ML for candidate matching: Enhance the quality of job recommendations and improve efficiency.
  • Integrate with other recruitment tools: Allow recruiters to connect with their existing workflows and candidate management systems.
  • Provide personalized career development resources: Offer value-added services to job seekers, such as resume writing, interview preparation, and networking opportunities.